20/08/2026 | by Lucy Lefroy
Great retail has always been built on relationships. The best store associates remember what their clients love, understand their preferences and know when to reach out with something relevant. Technology should make those relationships easier... Read More
11/06/2026 | by Adam Binder
I’ve spent the last five years delivering clienteling projects, and ten years before that working on customer experience technology across some of the world’s most respected retail brands like Max Mara, Rolex, Paul Smith, Graff... Read More
09/06/2026 | by Cathy McCabe
Artificial intelligence is transforming retail at an incredible pace. From personalisation and predictive analytics to automation and AI agents, retailers are being presented with more opportunities than ever to improve efficiency and customer engagement. But... Read More
15/05/2026 | by Nicolette Dority
Retailers collect huge amounts of customer data every day. Purchase history, appointments, preferences, loyalty activity, and communication history all exist somewhere across the business. The problem is not collecting the data. The problem is using... Read More
12/05/2026 | by Lucy Lefroy
For more than 300 years, Fortnum & Mason has built its reputation on exceptional customer service, personal relationships, and memorable in-store experiences. Now, one of Britain’s most iconic retailers is combining that heritage with modern... Read More
11/05/2026 | by Fran Mayler
Enterprise retail in 2026 lives or dies on the strength of the relationship between a store associate and a customer. Foot traffic is more deliberate, customer expectations are higher, and the gap between a generic... Read More
30/04/2026 | by Freddie Hedges
There’s a real energy that takes over the ExCeL during the Retail Technology Show, you can feel it. Retailers turn up with purpose, conversations are intentional, and the tools on display are getting sharper. Walking... Read More
17/03/2026 | by Lucy Lefroy
Join Proximity at Retail Technology Show 2026 at ExCeL London on 22–23 April, where we’ll be showcasing how leading retailers are driving measurable growth through clienteling. Retail is changing fast. Customer expectations are higher, store... Read More
05/03/2026 | by Lucy Lefroy
Proximity announces a new partnership with Frette, the internationally celebrated Italian luxury home furnishings brand, as the brand continues to invest in deeper, more meaningful relationships with customers around the world. Known for its heritage... Read More
21/01/2026 | by Adam Binder
NRF 2026 felt different from the start. It was not just busy. It felt energised, focused, and optimistic. The Javits Center was full. Calendars filled quickly. Conversations flowed from the first coffee of the day.... Read More
24/11/2025 | by Joanne Fisher
In modern retail, personalised communication is no longer a nice-to-have, it’s a core part of the customer experience. Today’s shoppers expect timely, tailored, and human messaging from the brands they love. But with teams spread... Read More
30/10/2025 | by Proximity
As retail continues to evolve, one thing is clear: the brands winning customer loyalty today are the ones building relationships, not just transactions. That’s where clienteling comes in. Modern clienteling combines technology, data, and human... Read More
14/10/2025 | by Blair McVicar
Behind every great retail experience … is a story. A moment where a store associate made a connection that mattered. At Proximity, we see these moments every day. Here are five real-life examples of how... Read More
27/08/2025 | by Nicolette Dority
What is Clienteling? Clienteling is a relationship-driven approach to retail where store associates use customer data, preferences, and purchase history to provide personalised service. Instead of focusing on single transactions, clienteling builds long-term customer relationships.... Read More
14/07/2025 | by Blair McVicar
Last Tuesday, we hosted our annual Summer Store Tour, and it was a brilliant reminder of why we do what we do. From the beautiful interior of Farrow & Ball to the effortless elegance of... Read More
24/06/2025 | by Lucy Lefroy
In today’s fast-paced retail landscape, Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts. As AI becomes more sophisticated, so does the question facing retailers: how do we harness its power without... Read More
