Proximity Wins Best Kept Secret at the VIP Awards in New York

Last week, Proximity took centre stage at the Vendors In Partnership (VIP) Awards in New York, proudly winning the highly coveted Best Kept Secret award. This recognition showcases the transformative impact of Proximity’s Retail Super-App and our commitment to revolutionising customer experiences in the retail industry.

But that wasn’t the only exciting moment of the evening. Our valued client, Toni Scarpaci from MaxMara, was honoured with the Retail Person of the Year award. It was a remarkable night for Proximity and the exceptional brands we support, and a fantastic start to NRF 2025!

Why We’re the Best Kept Secret

Retail is evolving quickly, and brands face increasing challenges. From meeting changing customer expectations to equipping store associates with disjointed tools, the landscape can feel overwhelming. Proximity’s all-in-one Retail Super-App is designed to tackle these challenges directly. By seamlessly connecting physical and digital retail, we help create personalised and impactful customer experiences that drive real results.

We’re proud to be recognised as the best-kept secret in retail technology, and here’s why:

• Even with a stellar roster of clients like MaxMara, MCM, Lafayette 148, Mikimoto, Graff Diamonds and Helzberg Diamonds, we’ve remained under the radar in North America and we’ve been quietly driving impactful results that make a lasting difference
• Proximity thrives in the background. While customers may never see us, we’re a crucial solution for store associates. By equipping retail teams with powerful insights, easy-to-use tools and actionable analytics, we empower them to deliver exceptional service, boost sales, and foster long-term customer loyalty – all without stepping into the spotlight

Sometimes, the most impactful solutions are the ones working quietly behind the scenes.

Our Mission

At Proximity, we’re dedicated to helping retailers succeed in today’s fast-changing environment by:

• Delivering seamless omnichannel experiences: Connecting online and in-store journeys for a cohesive customer experience
• Enhancing personalisation: Using rich data insights to create meaningful, tailored interactions
• Strengthening brand loyalty: Building long-lasting connections between brands and their customers

The Power of the Retail Super-App

Proximity’s Retail Super-App is a game-changer for busy store teams and retail leaders. Here’s what sets us apart:

• Clienteling: Store associates gain real-time customer data to deliver personalised experiences
• Unified customer insights: A 360-degree view of the customer integrates online and offline behaviours into one platform
• Actionable analytics: Data-driven decisions help drive engagement and increase sales
• Appointment booking and events: Simplified scheduling of personalised appointments and exclusive events
• Unified basket and endless aisle capabilities: In-store transactions become effortless, while access to an entire product range expands

These tools drive measurable results, including a 4-5x increase in customer lifetime value.

A Bright Future Ahead

Winning the Best Kept Secret award is an incredible honour for our team. With a focus on helping retailers build resilient, customer-first businesses, we’re excited to support more brands as they navigate the dynamic world of modern retail.

Thank you to the VIP Awards for this recognition, and congratulations to Toni Scarpaci and all the winners. Together, we’re shaping the future of retail!