Rodd & Gunn video case study
06/12/2022 | by Proximity
How Rodd & Gunn Took Personalisation to a New Level with Proximity
Luxury menswear brand Rodd & Gunn has long been known for its commitment to quality, timeless design, and exceptional customer service. But in a rapidly evolving retail landscape, the team wanted to go one step further—delivering highly personalised experiences across every customer interaction, both in-store and online.
That’s where Proximity came in.
In this case study video we reveal how Rodd & Gunn partnered with Proximity to bring their vision of clienteling to life – using our Retail Super-App to consolidate store tools, connect data, and enable their teams to build deeper, more meaningful relationships with customers.
A Single View of the Customer In the Hands of Store Teams
Rodd & Gunn knew that personalisation wasn’t just about sending follow-up emails or remembering birthdays. It was about empowering their frontline teams with the tools and insights they needed to engage customers in the moment—with relevance and impact.
With Proximity, store teams now have:
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Real-time access to customer profiles and preferences
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Purchase history and wish lists at their fingertips
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Tools to create bespoke product collections and recommendations
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1:1 outreach and follow-up—all in one intuitive platform
The result? Seamless, personalised experiences that increase conversion, drive repeat purchases, and build long-term loyalty.
Streamlined Store Operations, Smarter Selling
Proximity’s Retail Super-App didn’t just enhance the customer experience—it also made life easier for the Rodd & Gunn store teams.
With a single solution, they’ve eliminated the need for multiple disconnected systems, allowing teams to:
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Save time on admin and focus on customers
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Easily book appointments and manage follow-up tasks
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Track performance and uncover new sales opportunities
The impact was immediate and measurable.
A Lasting Partnership
From strategy to implementation, the partnership between Rodd & Gunn and Proximity shows what’s possible when great retail meets powerful, user-friendly technology.