Lafayette 148 achieves $4M attributed sales
06/12/2022 | by Proximity
How Lafayette 148 Drove $4M in Attributed Sales with Proximity
Luxury womenswear brand Lafayette 148 New York is known for its refined style, modern design, and deep commitment to its customer. But in today’s highly competitive retail landscape, even the most iconic brands need to evolve how they connect with customers, and how they deliver consistent, high-touch experiences at scale.
That’s exactly what Lafayette 148 achieved by partnering with Proximity.
Through a powerful clienteling strategy and the implementation of Proximity’s Retail Super-App, the brand has seen remarkable results—including $4 million in attributed sales.
Personalisation at the Heart of the Customer Journey
Lafayette 148 understood that personalisation is no longer optional – it’s a non-negotiable for luxury customers. With Proximity, their team focused on creating a seamless and consistent experience across every customer touchpoint, both in-store and digitally.
By using our clienteling platform, Lafayette 148 empowered their store teams to:
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Build meaningful 1:1 relationships with clients
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Offer tailored recommendations and styling advice
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Follow up post-purchase with relevant outreach
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Track engagement and customer preferences in real time
This human + data approach helped elevate every interaction into an opportunity to inspire, convert, and retain.
The Power of Store Teams with the Right Tools
One of the most impressive parts of the Lafayette 148 success story is how their store teams embraced the Proximity platform. With real-time access to customer data, task management, and outreach tools all in one place, associates were equipped to deliver exceptional service without the friction of disconnected systems.
The Takeaway: Clienteling Works
The Lafayette 148 story is proof that when luxury brands combine great product with the right clienteling strategy, incredible things happen. It’s not about selling harder, it’s about connecting better.
If you’re ready to unlock the power of personalised retail at scale, take the first step today.