Helzberg Diamonds and Proximity join forces to elevate customer experience

We’re thrilled to announce a partnership with US based Helzberg Diamonds, one of the most renowned and respected jewelry retailers in the industry. 

Proximity’s clienteling platform was successfully launched across all Helzberg store locations earlier this summer, and is designed to empower Sales Associates to deliver a hyper-personalised and seamless service to their customers at every touchpoint.

By connecting customer data and using innovative technology to power personalization and provide endless aisle capabilities, Proximity’s Retail Super-App transforms how brands engage with and sell to their customers. The platform supports an omnichannel brand experience that inspires customers, drives repeat purchases, and increases in store efficiency.

Cathy McCabe, CEO at Proximity said:

“We’re delighted to partner with Helzberg Diamonds, a company renowned for its commitment to excellence in the jewelry industry. We believe that our Retail Super-App will help forge deep connections with their customers, cultivate enduring loyalty, and drive business growth”.

Brad Hampton, Chief Executive Officer of Helzberg Diamonds said:

”Partnering with Proximity presented a fantastic opportunity to accelerate our digital transformation, with a focus on empowering our sales associates with the means to cultivate relationships and sales via digital channels, we are thrilled by Proximity’s support and collaboration in our evolution of becoming a more digitally-integrated omnichannel retailer.” 

The collaboration between Proximity and Helzberg Diamonds represents a powerful synergy between technology and craftsmanship and enables Helzberg to adapt and thrive through digital channels, while maintaining the human touch that sets them apart.

Click here to read the press release.

About Helzberg Diamonds:

Helzberg is a retail and online fine jewelry store with a legacy of service, craftsmanship and innovation since 1915. Known for its rigorous quality standards, Helzberg has over 160 stores nationwide featuring a wide selection of natural and lab grown diamond engagement rings, fine and demi-fine fashion jewelry, precious gems and watches. Helzberg is based in North Kansas City, Missouri, and is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A and BRK/B).