Former Burberry Vice President joins the Proximity Insight team

Proximity Insight has expanded its executive team through the appointment of former Burberry Vice President, Craig Crawford.

As a Retail Visionary, Craig brings more than 30 years of global fashion brand experience to Proximity Insight. As VP of IT Strategy, Architecture, and Relationships at the world’s most innovative luxury brand for the last 7 years, Craig spearheaded Burberry World’s collaborative social enterprise dashboard for mobile, connecting corporate and retail employees, brand partners, and all Foundation Activities via a branded Salesforce.com platform. Additionally, Craig introduced interactive, 3D, and hologram technologies to establish and affirm the brand’s image as a digital leader, as well as developing the market leading runway made-to-order process.