Farrow & Ball Partners with Proximity to Elevate Customer Experience through Innovative Digital Tools

Click here to see the full press release on PR Newswire

October 22, 2024 – Proximity is excited to announce a new partnership with Farrow & Ball, the iconic British manufacturer of premium paints and wallpapers. Through this collaboration, Proximity’s innovative platform now connects and streamlines Farrow & Ball’s appointment booking, customer journey management, data capture, and customer communications, delivering a seamless and personalised experience for every client.

Proximity has successfully integrated a global appointment booking solution for Farrow & Ball’s Colour Consultants, available across multiple regions for both in-home and virtual consultations. This all-in-one platform provides a 360-degree customer view, manages tasks throughout the customer journey—including pre- and post-appointment actions—and offers robust reporting tools. Additionally, it supports multi-channel outreach through email, SMS, and WhatsApp, enabling Farrow & Ball to stay connected with customers at every stage of their consultation.

Rebecca Gleave, Global Head of Retail at Farrow & Ball:
“We are delighted to have launched Proximity for our Colour Consultants and retail teams globally. Proximity allows us to interact with our clients at every stage of their colour consultancy journey, and we look forward to realising the commercial benefits that Proximity will bring.”

Cathy McCabe, CEO of Proximity:
“We’re thrilled to partner with Farrow & Ball and empower them to continue delivering exceptional customer service. Our Retail Super-App will help them inspire customers with personalised experiences and a seamless journey, while improving operational efficiency within their teams. It’s an exciting step forward for both companies!”

This collaboration demonstrates how top brands like Farrow & Ball are leveraging technology to enhance customer engagement, streamline operations, and elevate their brand experience to new heights.

About Farrow & Ball
Farrow & Ball creates richly pigmented paints and handcrafted wallpapers that transform homes around the world. Renowned for their commitment to quality, craftsmanship, and sustainability, Farrow & Ball continues to inspire consumers and professionals alike. Their timeless, sophisticated décor solutions are a favourite among interior designers and homeowners. For more information, visit www.farrow-ball.com.

About Proximity
Proximity is a comprehensive retail solution designed to help brands deliver personalised customer experiences. By combining clienteling, appointment booking, transactions, and store events into one powerful platform, Proximity connects customer data and equips store teams to provide exceptional service at every touchpoint. With a focus on operational excellence and premium customer service, Proximity empowers retail brands worldwide to thrive. For more information, visit www.proximityinsight.com.