Nurture and grow with our customer acquisition tools
Whether through in store data capture, targeted marketing campaigns or personalised outreach, we provide the necessary tools and insights for successful customer acquisition. Our approach is not just about increasing numbers, but about identifying high-value customers who will engage, convert, and become loyal customers for life.
Make Data Your Biggest Asset
Use our retail platform to capture details and make the little differences matter.
Capture each customer in a digital black book
Proximity turns data capture into customer profiling. Quickly capture new customers, then continue to collect details, contextualise their preferences, and fuel genuine connections.
Better knowledge, engagement, revenue
Monetise data, identify sales potential and augment communication efforts. With personal engagement, sales become larger and more frequent.
Fancy some feedback-driven ROI?
Listen to your customers and use derived insights to guide service and product decisions. Understand the “whys” to create more valuable and more successful brand strategies.
Re-engage. Reward. Retain.
Make your brand communication more engaging. With customer data at your fingertips, you can personalise outreach, monitor engagement and drive loyalty.
Collecting 1% more data can improve customer conversion into repeat purchases by 10-15%
QR Code Collection
Make it quick and easy for customers to enter their details.
Automate Interaction
Send friendly and personalised follow-ups every time – without any effort.
Single Customer View
Easily integrate and unify data from all third-party touchpoints, creating one rounded profile.
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Confident Compliance
GDPR is built in to every data interaction, so you can build trust.
Bring Data to Life
From wish lists to previous purchases, you can see customer habits, not just numbers.
Case Study: The Rodd & Gunn Success Story
Read how Rodd & Gunn boosted clienteling outreach 10x and prioritised personalisation with every interaction
Bring your customers closer
In today’s digital age, creating meaningful connections with customers is more important than ever. Our innovative solutions are designed to help bring your customers closer and foster lasting relationships.
Explore Our Modules
For a deeper understanding of how our solution can transform your customer relationships, visit our Modules page. Whether you’re interested in clienteling, appointment booking, event management, transactions, reporting or data capture, our modules page offers a comprehensive overview.
FAQs
How does Proximity drive better engagement?
Even a simple follow-up can boost engagement. The power of personalised communication is undeniable – but it’s only possible when you have the customer data to back it up. That’s where Proximity comes in, the platform helps you collect and utilise customer information to inform engagement.
What is customer acquisition?
The process of attracting and converting new customers. It involves strategies and methodologies for reaching potential customers and persuading them to purchase your product or service.
Is customer acquisition a KPI?
Yes, customer acquisition is often used as a Key Performance Indicator (KPI) in retail businesses. It helps measure the effectiveness of marketing efforts and strategies aimed at attracting new customers.
What is the goal of customer acquisition?
The primary goal of customer acquisition is to drive sustainable business growth by attracting new customers. It aims to create a steady stream of new customers who can contribute to increased revenue, market share, and overall business success.
How does Proximity compare to a standard database?
Proximity makes it easy to continually grow your customer profiles with the data that makes a difference – including more personal and emotional information than a simple database. Plus, the automation and tasking features help you keep your database active and engaged.