What a great customer journey looks like

Know Your Customer We help retailers understand customer behaviour: to record it, measure it, and above all scale it. We help associates identify which customers to contact, when, and how, but we…

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How clienteling helps data to be where it’s most needed, anywhere and everywhere

Savvy retailers know that their bricks and mortar stores are not going away. They know that while it’s vital to have digital capability, online hasn’t been the all-conquering force some once…

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Klarna’s Immersive pop-up store: A new way to shop?

The first thing that hit us when walking into Klarna’s immersive pop-up store in Covent Garden was the sheer amount of millennial pink that was injected into the space. By flooding the store with…

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Three Tenets of Clienteling

I had the privilege of presenting at the Salesforce pop-up Retail events in Sydney and Melbourne last week. In my brief “rapid-fire” pitch, I talked to quality retail of the past, the “little black…

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How can we nurture women into leadership?

How can we nurture women into leadership? In celebration of International Women’s day, we've seen social media buzz with empowerment messages and interesting events to attend. We live in an age where…

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Do what you love….

Do what you love...by Cathy McCabe, CEO, Proximity Insight I don't think of myself as a woman in retail or a woman in tech and I certainly don't think of myself as a vendor or a supplier. I do think…

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How to make the most of digital influence in physical retail

What customers expect yet retailers find hard to provide Our path to purchase has been completely transformed due to the increase of digital interaction. We know that customers expect a unified…

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Giving back at Duffys Forest wildlife rehabilitation centre

Our Sydney team recently got involved in a 'giving back' day by helping out at the Duffys Forest wildlife rehabilitation centre that rescues, rehabilitates and releases sick, injured and orphaned…

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The future of retail: how to survive and thrive by getting closer to your customers

Retail footfall persists in decline, with a continual increase in store closures and companies going into insolvency. Yet, with 81 per cent of UK consumers seeing the physical store as vital to the…

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