WE'LL BE AT RETAIL'S BIG SHOW NRF '26! CLICK HERE TO BOOK A MEETING
30/10/2025 | by Proximity
As retail continues to evolve, one thing is clear: the brands winning customer loyalty today are the ones building relationships, not just transactions. That’s where clienteling comes in. Modern clienteling combines technology, data, and human... Read More
14/10/2025 | by Blair McVicar
Behind every great retail experience … is a story. A moment where a store associate made a connection that mattered. At Proximity, we see these moments every day. Here are five real-life examples of how... Read More
27/08/2025 | by Nicolette Dority
What is Clienteling? Clienteling is a relationship-driven approach to retail where store associates use customer data, preferences, and purchase history to provide personalised service. Instead of focusing on single transactions, clienteling builds long-term customer relationships.... Read More
14/07/2025 | by Blair McVicar
Last Tuesday, we hosted our annual Summer Store Tour, and it was a brilliant reminder of why we do what we do. From the beautiful interior of Farrow & Ball to the effortless elegance of... Read More
24/06/2025 | by Lucy Lefroy
In today’s fast-paced retail landscape, Artificial Intelligence (AI) and Machine Learning (ML) are no longer futuristic concepts. As AI becomes more sophisticated, so does the question facing retailers: how do we harness its power without... Read More
03/06/2025 | by Lucy Lefroy
In the June edition of Professional Jeweller, we had the opportunity to shine a light on a topic that’s transforming the jewellery retail landscape: clienteling. At Proximity, we believe that jewellery is personal. Buying a... Read More
15/05/2025 | by Chris Wood
Last summer, we welcomed a group of forward-thinking retailers for an exclusive day exploring how technology, store design, and customer experience come together to drive modern retail success. Our Proximity Summer Store Tour took guests... Read More
15/05/2025 | by Blair McVicar
On 15 January 2025, we were thrilled to welcome an incredible group of retail leaders and brand partners to our Customer Advisory Board event at the Salesforce Tower in New York City. Designed to celebrate... Read More
24/04/2025 | by Lucy Lefroy
This year’s Retail Technology Show marked a new chapter — not just for the event, but for the industry as a whole. Held for the first time at ExCeL London, the move from Olympia brought... Read More
29/01/2025 | by Nicolette Dority
Kicking Off NRF with the Vendors in Partnership Awards As always, we started NRF week with the Vendors in Partnership (VIP) Awards on January 10th, 2025. This year’s event was truly special, and we were... Read More
21/01/2025 | by Lucy Lefroy
Last week, Proximity took centre stage at the Vendors In Partnership (VIP) Awards in New York, proudly winning the highly coveted Best Kept Secret award. This recognition showcases the transformative impact of Proximity’s Retail Super-App... Read More
03/12/2024 | by Jay Shields
Paris is always a good idea, darlings, but Paris for a luxury shopping spree? C’est magnifique! I recently returned from a whirlwind shopping adventure with my mom and sisters, and while my credit card is... Read More
02/12/2024 | by Cathy McCabe
We’re thrilled to announce Marcus Dawson has joined Proximity as our Chief Technology Officer. Marcus joins us with an impressive background in retail, having held leadership roles at Selfridges, Debenhams, ASOS, Boden, and John Lewis.... Read More
22/10/2024 | by Proximity
Click here to see the full press release on PR Newswire October 22, 2024 – Proximity is excited to announce a new partnership with Farrow & Ball, the iconic British manufacturer of premium paints and... Read More
18/10/2024 | by Jay Shields
Okay, folks, gather ’round the virtual campfire. I’ve been braving the NRF trenches for a decade and a half now, and let me tell you, it’s been a wild ride. From witnessing the rise of... Read More
03/09/2024 | by Proximity
Earlier this year we welcomed Shafia Nabila to our Customer Success Team at Proximity as an intern. Shafia joined us while she was finishing her Master’s degree in Business Analytics at University College London. She... Read More
