A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV=, P&O Ferries, Disney, TUI, Kuoni.
29/06/2023 | by Lucy Lefroy
Apple has made a significant move to enhance the payment experience for its users by recently launching Tap to Pay in Australia. This expansion brings the convenience and security of contactless payments to millions of... Read More
31/01/2023 | by Lucy Lefroy
“Retailers are doing what it takes to win in this time of rapid change” – Ian Geddes, Managing Partner for Consumer and Retail, Deloitte Despite ongoing challenges still affecting day-to-day discretionary spending like the cost... Read More
15/11/2022 | by Lucy Lefroy
Last month we welcomed Naif Alkhalaf and Thana’a Al Mabuk to our head office in London. Naif and Thana’a join us for an 8 week internship from Saudi Arabia through the Misk Program. The program, in partnership... Read More
02/11/2022 | by Lucy Lefroy
“You don’t need the customer to walk in the door when you have such a personalised tool.” Jennifer Shields, Director of Retail, Lafayette 148 Our latest success story explores the challenges this iconic brand faced during... Read More
02/11/2022 | by Lucy Lefroy
Peak trading will be hit hard this year. With ongoing industry disruption and predicted cuts to discretionary spending, the latest Metapack holiday trends report forecasts low sales over Black Friday and Christmas compared to previous years: More than... Read More
