Discover the secrets of our clienteling with Lafayette 148
02/11/2022 | by Lucy Lefroy
“You don’t need the customer to walk in the door when you have such a personalised tool.”
Jennifer Shields, Director of Retail, Lafayette 148
Our latest success story explores the challenges this iconic brand faced during the pandemic, and the exceptional results they achieved when they focussed on strategic and personalised outreach using our Retail Super-App.
From £4m attributed sales, to an email open rate of 72% for one holiday campaign, this case study explores key initiatives, best practices, and game-changing results for this global brand.
“Proximity Insight really helped us personalise our reach. The teams use it on a daily basis, and when I introduce the tool to a new stylist I always say ‘Proximity is your personal assistant!”
Jennifer Shields, Director of Retail, Lafayette 148
“It’s great to see how the whole business has embraced the tool. When they share the purpose of building relationships internally and externally from the start, and this is understood by their wider teams – they are more likely to implement and adopt the tool, and that’s when the results really start to translate.”
Cathy McCabe, CEO & Co-Founder of Proximity Insight
Written by Lucy Lefroy
A marketing and communications specialist who has been working with global brands for over 14 years, Lucy is passionate about strategy, storytelling, and creative campaigns that provoke conversation and connection. Previous clients include Kimberly-Clark, LV=, P&O Ferries, Disney, TUI, Kuoni.
More From Lucy Lefroy